Presenter: Carmen Caruana

‘What Makes a Great Image’

In a world flooded with visuals, what makes an image truly stand out? Whether you’re a photographer, marketer, or casual social media user, understanding the key elements of a great image can help your visuals resonate more deeply. Here’s what elevates a picture from good to unforgettable:

1. Strong Composition
Great images often follow simple but powerful composition rules—like the rule of thirds, leading lines, or symmetry. These techniques help guide the viewer’s eye and create a sense of balance and intention.

2. Clear Subject
Every great image has a focal point. It should be instantly clear what the photo is about—whether it’s a person, a product, or a landscape. Visual clutter or a lack of focus can dilute the message.

3. Lighting That Tells a Story
Light can transform a photo. Natural light, dramatic shadows, or soft studio lighting all evoke different emotions. Great images use lighting not just for visibility, but to enhance mood and depth.

4. Emotion or Mood
What do you feel when you look at the image? The best photos provoke a response—joy, nostalgia, curiosity, awe. Emotion adds meaning and makes the image more memorable.

5. Authenticity
In a polished, filtered world, authenticity cuts through. Imperfect moments, real expressions, and genuine scenes often carry more impact than staged or overly edited shots.

6. Technical Quality
While gear doesn’t make the image, clarity, sharpness, and proper exposure still matter. A technically sound photo lets the story shine without distraction.